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Ad Management for Aesthetic Clinics

Ads that fill the diary, not just the dashboard.

Most clinic ads fail for the same three reasons: the offer is wrong, the creative is forgettable, or nobody follows up the lead. We run the full stack across Google, Meta, TikTok, YouTube and LinkedIn, build the creative in house, and track every lead through to a booked treatment so you can see what your money actually bought.

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Google Search laser hair removal near me Ad Your clinic · Laser hair removal near you Meta · Feed Book now YouTube · TikTok Skip 15 second treatment explainer Managed for you Google Meta TikTok YouTube Creative built Tracked to bookings
Paid Advertising

The fastest lever a clinic has.

Paid ads are the quickest way to change a quiet month. You can be in front of the right people in your suburb this afternoon, test an offer inside a week, and know within a month whether a treatment sells. Nothing else in marketing moves that fast.

The trade off is that the moment you stop paying, it stops. So we treat paid ads as a system rather than a switch. The offer, the landing page, the follow up and the tracking are all built before a pound goes near a campaign, and the budget follows whatever actually books.

Every part of that is built by our team, inside your own ad accounts. You are not handed a strategy and left to find an agency, a video editor and somebody who understands conversion tracking.

The honest version

Ads will not fix a weak offer, a slow phone or a consultation that does not convert. They will make all three more expensive, faster. So we look at your pricing, your response time and how your consultations go before we spend anything, then we fix what we find rather than emailing you a list of recommendations.

If the honest answer is that you are not ready to spend yet, we will tell you that on the call.

Five Platforms

Every platform, and what each one is actually for.

They are not interchangeable. Each catches a patient at a different point, and running them together is what makes the numbers work. Scale covers all five, Ignite runs Meta and Google, and Ads Only runs up to two platforms of your choice.

Google AdsMetaTikTokYouTubeLinkedIn
Platform One

Google Ads

For the patient who has already decided they want the treatment and is choosing a clinic.

What we run

  • Search campaigns on treatment and near me terms, so you appear the moment someone looks for what you offer
  • Performance Max to extend reach across Search, Maps, YouTube and Display from one campaign
  • Display remarketing to stay in front of people who visited but did not enquire
  • Call and location extensions so a phone booking is one tap away on mobile

What we watch

  • Negative keyword lists, because clinics quietly waste a fortune on searches like cheap, free, courses and jobs
  • Search terms weekly, so budget follows the treatments that actually book
  • Landing page match, so a laser hair removal ad never lands on a general homepage
  • Conversion tracking through to the booked appointment, not the form fill

Highest intent, highest cost per click. This is usually the first platform we turn on, and the one that tells us fastest whether an offer has legs.

Platform Two

Meta, Facebook and Instagram

For the patient who was not looking for you today, but is exactly the right person to book next month.

What we run

  • Feed, Reels and Stories placements, with creative cut to suit each one rather than one asset stretched across all three
  • Lead form and click to site campaigns, tested against each other because the cheaper lead is not always the better one
  • Retargeting to website visitors, video viewers and people who opened a lead form but never finished it
  • Lookalike audiences built from your actual paying patients, not just page followers

What we watch

  • Creative fatigue, because a Meta ad that worked in week two often stops working by week six
  • Compliance, since aesthetic advertising rules are strict and a rejected account is an expensive mistake
  • Frequency, so your local audience is not seeing the same ad ten times a week
  • Lead quality by campaign, so we can tell a cheap lead from a real enquiry

The best platform for creating demand and for filling quieter weeks. Also the least forgiving of weak creative, which is why ours is produced in house rather than left to you.

Platform Three

TikTok

For reach and awareness with a younger audience, at a cost per view nothing else comes close to.

What we run

  • In feed video built to look native, because a polished commercial is scrolled past in half a second
  • Spark Ads that put budget behind your own organic posts once one starts performing
  • Treatment education content, which consistently outperforms straight offers on this platform
  • Retargeting to viewers who watched most of a video but never clicked

What we watch

  • Hook rate in the first three seconds, the single number that decides whether the ad works
  • Creative volume, since TikTok burns through assets faster than any other platform
  • Audience age, so spend stays with people who can actually book and pay
  • Whether attention is turning into enquiries, not just views

Cheap attention, longer path to a booking. We usually add TikTok once Google and Meta are stable and there is creative worth scaling.

Platform Four

YouTube

For trust. Video is where a nervous patient decides whether you are the person they want holding the needle.

What we run

  • In stream ads before and during videos your local audience is already watching
  • In feed and Shorts placements for lower cost reach and discovery
  • Treatment explainers that answer the questions patients are too shy to ask in a consultation
  • Retargeting to site visitors, so your face follows the people already considering you

What we watch

  • View through rate, and whether people stay past the skip button
  • Placement quality, so your clinic is not advertised beside content you would not want to be near
  • Assisted conversions, because YouTube often gets the credit late
  • How much raw footage we have, since this platform runs on it

The slowest to show a direct return and the strongest at making every other channel convert better. Worth running once you can film consistently.

Platform Five

LinkedIn

For the business side of a clinic: referrers, corporate accounts, training places and hiring the practitioners everyone else is fighting over.

What we run

  • Sponsored content targeted by job title, industry and company size rather than by suburb
  • Lead gen forms that fill straight from the profile, which suits people enquiring from work
  • Recruitment campaigns when you are hiring nurses, dermal clinicians or a practice manager

What we watch

  • Cost per lead, which runs higher here and needs a higher value outcome behind it
  • Whether the job titles coming through are the ones you actually wanted
  • Message quality, because this audience spots marketing copy instantly

Not the platform for filling a skin consult diary. Worth running when the goal is corporate work, referral relationships, training places or attracting staff, and the one place a small budget can still land the right five people.

How We Run Them

The same process, every platform.

Nothing here is guesswork or set and forget. This is the sequence your campaigns go through, and the one they keep going through every month.

1

Offer and numbers first

Before a campaign exists we look at what you charge, what a patient is worth over time and how many you can physically fit in. If the offer will not carry a paid click, we fix the offer.

2

Tracking before spend

Pixels, conversion events and ClinicOS pipelines go in first. Running ads without tracking is how clinics spend for six months and still cannot say what worked.

3

Build and creative

Campaigns structured properly, then our designer and video editor produce the static and video assets. Several angles per treatment, because the first one is rarely the winner.

4

Launch and follow up

Ads go live alongside the automated follow up, so a lead gets a reply in minutes rather than hours. This step alone changes more results than any targeting change.

5

Optimise weekly

Search terms, audiences, budgets and creative reviewed every week. Losers cut early, winners scaled carefully so performance does not fall over.

6

Report monthly

Spend, leads, cost per lead, bookings and cost per booking, in plain language. Plus what we changed, why, and what we are testing next.

Tracked To The Booking

Every lead, traced from click to chair.

A lead that arrives and then sits in an inbox is a lead you have paid for twice. Every enquiry from every platform lands in the same ClinicOS pipeline, tagged with the campaign and the ad that produced it, with the follow up already running before anyone on your team has looked at it.

That is how we can tell you what a booked consultation costs on each platform rather than what a click costs. When a campaign is producing enquiries that never become appointments, it shows up in the pipeline within a fortnight instead of three months later in the bank.

It also means your reporting is not a screenshot of a dashboard. You get leads, consultations booked, consultations attended and treatments sold, broken down by platform, every month.

What you are responsible for

  • Your ad spend, paid to the platforms directly
  • Raw footage and clinic photography when we ask
  • Answering leads quickly, or letting the automation do it
  • Telling us when the diary is full so we can ease off

Everything else, from strategy and creative through to tracking, optimisation and reporting, sits with us.

Partners

Brands and technology partners we work with.

+ many more

A small selection only. We work with many more brands, platforms and suppliers across the industry.

Coached And Built

We do not just tell you what to do. We do it.

Most coaches hand you a plan and leave you to find someone to build it. You get the strategy from us, and then our team builds the thing, inside your own accounts, on the plan you are already paying for. One team, one monthly number, and nobody to point at when something does not get done.

The coaching

Sessions with Ryan on your offer, your pricing, your consultation and the numbers that decide whether any of it works. Every session recorded, so your team can watch them back.

The building

A senior team who write the copy, make the creative, build the pages, wire up the automations and run the campaigns. You approve the work, we put it live.

It stays yours

Everything is built inside your own ClinicOS account and your own ad accounts, not ours. If you ever walk away, the systems, the data and the campaigns walk with you.

Coaching Plans

Ad management is included, not an extra.

There is no separate agency retainer and no percentage of ad spend. Ad management is part of every plan: up to two platforms on Ads Only, Meta and Google on Ignite, and all five on Scale, alongside the creative and the ClinicOS platform. You pay the platforms for your ad spend, and nothing else to us.

Ignite

The growth engine. Ads, leads, follow up and ClinicOS, built and run for you.

£2,199a month + tax

Strategy and support

  • Coaching with Ryan and a 90 day plan
  • Your own project manager and a private Slack channel
  • Onboarding and Brand Box set up for you
  • 5 hours of VA support a month

Ads and leads

  • Ads on Meta and Google
  • Ad creative and copy written for you
  • 1 new landing page every 3 months
  • CRM, pipelines and follow up built
  • AI receptionist, 24/7
  • Monthly results report

Software

  • ClinicOS, worth £349 a month
  • Unlimited 24/7 support and website hosting
  • Full access to The ABC Vault

Want social, SEO and every ad platform as well? Scale adds them for £800 more a month.

Grow with Ignite
Recommended

Scale

Every channel bringing patients in, and the team to run it.

£2,999a month + tax

Why most clinics choose Scale

Ignite gets your ads and follow up working. Scale puts you everywhere patients look: all five ad platforms, social, SEO and email, with three times the VA hours. Social on its own is £1,399 a month. On Scale it comes with everything else, for £800 more than Ignite.

Everything in Ignite, plus

Reach more patients

  • Ads on all five platforms, not just two
  • Fresh creative, testing and retargeting
  • Unlimited landing pages, fair use
  • Cost per booking reporting

Get found every day

  • Social media management
  • SEO work and SEO blogs
  • Email newsletters and campaigns
  • Video editing for reels and treatment videos

Patients who come back

  • Database reactivation every quarter
  • Review generation and replies
  • Rebooking and referral programme

More hands, more priority

  • 15 hours of VA support a month
  • Sales and consultation training
  • New treatment launch kit
  • Priority on every request
  • A new website built free, if you need one
  • Website care, app and portal builds
Get every channel with Scale

Ad management is included with Ignite and Scale, or on its own with Ads Only at £1,599 a month.

All prices in GBP plus applicable taxes. Every plan starts with an initial 3 months, then 30 days written notice. Ad spend and ClinicOS usage are billed separately. Social, Ads Only and ClinicOS are also available on their own.

See full pricing

Good Questions

Ad questions, answered.

How much should I spend on ads?

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It depends on your treatment prices, your capacity and the market you are in. We work backwards from what a booked treatment is worth to you and how many you can physically fit in, rather than picking a number and hoping. Your ad spend is paid to the platforms directly and is separate from your plan fee.

Which platform should a clinic start with?

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Most clinics start with Google and Meta. Google catches people already searching for a treatment, and Meta creates demand from people who were not looking yet. TikTok and YouTube usually come next once there is creative worth putting behind them.

Do you make the ad creative or do I?

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We do. Our graphic designer and video editor build the static creative and cut your raw clips into ads. You supply the raw footage and clinic photography where we need it, and we handle the rest.

Who owns the ad accounts?

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You do. We work inside your own Google, Meta, TikTok, YouTube and LinkedIn accounts. If we ever part ways, everything stays with you including the history, the audiences and the learnings.

How do I know the ads are working?

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Leads are tracked from the click through to the booked treatment inside ClinicOS, so you can see cost per lead and cost per booking rather than just impressions. You get a report every month and the numbers live in your dashboard the rest of the time.

Is ad management included in the coaching plans?

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Yes. Ignite runs ads on Meta and Google, Scale runs all five platforms, and Ads Only at £1,599 a month runs up to two platforms with ClinicOS and a project manager included.

Two Ways To Start

Ready when you are.

Book a call and we will look at what you are spending now and where it is leaking. The call is free and it runs in UK hours.

Book a Free Discovery CallSee Pricing
  • 45 minute call
  • In UK hours
  • No obligation
Why clinics work with us

We do not just tell you what to do. We do it.

  • A coach who runs his own aesthetics clinic, not a marketer guessing at one
  • A senior team who build the work, not just advise on it
  • Everything built inside your own accounts, so it stays yours
Clinics in the UK, Australia, New Zealand and the UAE
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